Advantages of Sustainable Packaging

We’ve talked a great deal about sustainable packaging solutions and the different strategies that go along with it, but what exactly can you get out of eco-friendly packing?

Let’s look at the advantages of sustainable packaging:

Expand your customer base and increase brand loyalty.

Being more sustainable can help you acquire more customers and boost loyalty while you’re at it. Multiple studies have shown that consumers are increasingly factoring in sustainability when choosing which brands to do business with.

A survey by CGS of 1,000 U.S. consumers found that almost 70% of respondents considered sustainability as at least “somewhat important” and almost half (47%) said that would pay 25% more for sustainable products.

Additionally, research by Nielsen found that 48% of consumers are willing to change their consumption habits to lower their impact on the environment. And that’s not just lip service. Nielsen’s analysis found that sustainable product sales in the United States have grown nearly 20% since 2014, and the company estimates that sales would reach $150 billion by next year.